Supporting “Relay for Life” in Second Life

The American Cancer Society-Relay for Life really relays.
With its posters around rotating advertisements for various events, the island named the American Cancer Society, welcomes those who concern about people with cancer. The three sculptures, each in the form of a woman, a father and his children, and a couple, stand in a relay line. On the stone tablets, the inscriptions read respectively: “I relay, so all the women who come after me can relay,” “We relay, for my wife and their mothers who can’t be here to relay,” and “We relay for both of us, so we can relay together always.”
We are all familiar with the fund-raising programs in reality, from advocating, launching, to finally sending to money to those we want to help, all of which will take much time due to the difficulty of practical work. Now, as the above example shows, Second Life-the representative of the ever-growing virtual world-has taken the initiative in raising money in much faster and appealing ways.
Mr. and Mrs. Damask, a couple both in Real Life and in Second Life from Texas, USA, have been volunteers in American Cancer Society for years. Mr. Damask, whose mother and wife suffered from breast cancer and managed to get through years ago said: “I don't want my daughters to hear those words.” Shortly after the cure of his family, he and his wife both joined the American Cancer Society. Having been an art auction lead for the survivors/caregivers art auction, Mr. Damask expressed his hope, as is what the motif of this island: “We relay for a cure.”
In Mr. Damask’s group along with many other groups, the art auction is held once a year for relay. First, the advertising is posted on the rotating board around the island. Then, a detailed advertisement including the time, place and other information is posted before the auction. Some of the paintings used in the auctions are imported by artists from real life. “The Relay is patterned after Real Life but is so much more impressive here in Second Life.” Mr. Damask said. Last year the SLRFL (Second Life Relay for Life) made $275 for the American Cancer Society.
Many other fund-raising activities are organized and carried out for different purposes in Second Life, like recovery for natural disasters, wild life protections, and environmental protection. They serve as platforms for people like Mr. and Mrs. Damask in Second Life who were helped by others in their lives to express their concern for others. As what the theme of American Cancer Society Island is-We Relay For Life.

American Cancer Society SLURL:
http://slurl.com/secondlife/American%20Cancer%20Society/128/128/52